HomeAdvertisingKBank unveils KBank x BLACKPINK Project Phase 2 – targeting new-generation customers...

KBank unveils KBank x BLACKPINK Project Phase 2 – targeting new-generation customers and branching out to large provinces nationwide


Bangkok–(THAI BUSINESS NEWS)–Aug. 03, 2020

imgRiding on the wave of the world’s immensely popular K-Pop girl group, KASIKORNBANK (KBank) has continued its KBank x BLACKPINK project with the launch of a commercial under the concept of #DoWhateverYouBelieve, targeting new-generation customers with active lifestyles – a new driving force for creativity and novelty. Focusing on reaching out to new customers in provinces nationwide, KBank has introduced a newly-designed KBank x BLACKPINK Debit Card that comes with multiple privileges for online spending and contactless payment via K PLUS. Interested persons can apply for the KBank x BLACKPINK Debit Card from today until January 31, 2021.

Mr. Wirawat Panthawangkun, KBank Senior Executive Vice President, said that the KBank x BLACKPINK project, launched in November 2019, has received overwhelming response thanks to the novel marketing campaign. Emphasis was placed on the creation of a new experience for the new generation – the target group that is expected to be the main driver for future market growth as their financial world is fun-filled, exciting and extraordinary, with unique lifestyle spending. KBank has also launched www.BAD-it.com – an online channel that serves as a community platform for the new generation to perform creative activities with KBank’s support.

For the second phase of the KBank x BLACKPINK project, KBank has launched a new commercial under the #DoWhateverYouBelieve concept to showcase extraordinary lifestyles, such as dining and shopping via the artists’ viewpoints, as follows:

  • Rose’: Create Your Happiness

Don’t search for happiness; instead, create it! The power of happiness is in your hands. Learn how to use and share it with others.

  • Jisoo: Reward Your Life

Having overcome many difficulties, all you need to do is to reward yourself. What is your happiness? Try to indulge yourself with the thing you desire, so that you can feel a lot better. 

  • Jennie: Unlock Your World

Life without limits is nothing unless you challenge yourself. Throw yourself into the unknown. Learn a new aspect of the world via experience.  

  • Lisa: Follow Your Passion

Whatever your happiness is, do it immediately. There is no excuse for you to not lead the life that you desire. We will help you grab that opportunity. 

Moreover, KBank has also released the KBank x BLACKPINK Debit Card (Black Edition) with an application fee of only 350 Baht plus an annual fee exemption for the first year. Customers can choose from five designs available in the set, comprised of four cards featuring each of the individual artists and one card featuring the entire group that comes with a specially designed 3D frame, and online shopping privileges – including discounts on Shopee, Lazada, Grab, GrabFood, foodpanda and many others. Customers will also get a new BLACKPINK theme on their K PLUS account, free of charge.

Customers aged 12 or older can apply for the debit card by themselves. Those who already hold a KBank account can apply via K PLUS or any KBank branch. New customers can open an account and apply for the debit card at any KBank branch nationwide, from today until January 31, 2021.

For more information, please visit https://kbank.co/2X8Vu6Q and follow updates on the KBank x BLACKPINK campaign via KBank Live through our Facebook, Twitter, Instagram and LINE Official account.

To watch the KBank x BLACKPINK commercial, click https://youtu.be/i9mCdd-Z9CY

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